NASHVILLE, Tenn. (October 8, 2025) – Following its acquisition earlier this year by Gebbia Media, a subsidiary of Siebert Financial Corp. (Nasdaq: SIEB), Big Machine Rock is officially entering a new era with a reinforced leadership team, a powerhouse roster of artists, and the launch of a national event series spotlighting the future of rock.
Big Machine Rock is helmed by General Manager Heather Luke, who joined Big Machine in 2018 following nearly two decades at Warner Records, where she led campaigns for Linkin Park, Green Day, Muse, and more. After launching Big Machine/John Varvatos in 2018, she was promoted to GM in 2020 and now oversees the label’s reimagined, all-female team: Allison Smith (SVP, Promotion), a veteran of Elektra, Sire, Lava, EMI, and Capitol who has driven national campaigns for superstar artists; Brooke Nixon (VP, Digital Strategy), who returned to Big Machine in 2025 after leading digital marketing at New West Records and previously serving as Director of Streaming and Southeast Director of Promotion & Marketing; and Tara Curran (Project Manager), who leads campaign execution and cross-team strategy. Megan O’Reilly (Label Coordinator), Kyla Schweitzer (Digital Coordinator), Shea Berkhouse (Label Operations Coordinator), and Rachel Spackman (Stylist and Event Coordinator) round out the powerhouse all-female team.
"We’re building a label that embraces creativity in all its forms,” said Luke. “Raw, real, and innovative. With an artist-first approach, we’re focused on empowering voices and fostering authentic connections. I’m excited to grow alongside this incredible team and grateful to Gebbia Media for this opportunity and partnership to bring this vision to life."
The label is home to a dynamic roster of artists that spans iconic legends and rising stars, including Sammy Hagar, Daughtry, Olive Vox, Ryan Perdz, and Wes Parker. Its first major release under Gebbia Media arrives October 10, 2025, with Rock & Roll Hall of Famer Sammy Hagar’s debut live album, Sammy Hagar & The Best of All Worlds Band - The Residency, marking a milestone for Big Machine Rock’s new chapter. In addition, Big Machine Rock’s newest signing Wes Parker will release his new EP fantom on October 31.
Expanding beyond the studio, Big Machine Rock is also launching Off The Record with Big Machine Rock, a curated event series sponsored by Siebert Financial and designed to showcase artists in intimate and immersive settings. The series debuts October 15 in Chicago at Salon 61 with a live performance from Ryan Perdz, followed by a November 6 Nashville event at East Iris Studio featuring Ryan Perdz and Wes Parker. These showcases amplify Big Machine Rock’s commitment to bringing fans closer to the music while fostering discovery and community in unique cultural spaces.
"We are thrilled to be a part of the next chapter of Big Machine Rock," said Greg Murphy, Executive Vice President at Gebbia Media. "The label has an incredible lineup of artists, from legends like Sammy Hagar to rising stars like Ryan Perdz and Olive Vox. With Heather Luke and her exceptional all-female team at the helm, we see a tremendous opportunity to expand our investment in the music industry and support the future of rock music."
"At Siebert Financial, we believe in the power of creativity and the importance of supporting emerging talent," said Richie Gebbia, Co-CEO of Muriel Siebert & Co., LLC. "Sponsoring the 'Off The Record with Big Machine Rock' series is a natural fit for us. It allows us to connect with the next generation of investors by fostering creative expression and providing a platform for artists to share their music in unique and intimate settings."
ABOUT BIG MACHINE ROCK:
Big Machine Rock is the rock-focused imprint of Big Machine Label Group. Acquired by Gebbia Media in 2025, the label champions a diverse roster of artists and is redefining the future of rock through artist-first strategy, immersive storytelling, and fan-driven experiences.
About Gebbia Media
Gebbia Media is an artist-first entertainment company focused on the development and promotion of music and sports talent, catalog acquisition, and bold storytelling across film, television, podcasts, and digital media. As a subsidiary of Siebert Financial Corp., Gebbia Media also functions as the in-house production and marketing agency for Siebert and its subsidiaries, creating branded content, advertising strategies, and social media campaigns.
Driven by the belief that creativity, raw talent, and commercial acumen can birth extraordinary storytelling, Gebbia Media is building a premier media company rooted in cultural impact and financial strategy. By fusing compelling content with financial infrastructure, the company is redefining how audiences are engaged, enhancing financial literacy, expanding market reach, and unlocking new monetization opportunities across platforms. Gebbia Media’s operations span music, sports, and entertainment, creating powerful synergies between culture and commerce within Siebert’s broader ecosystem. More information is available at www.gebbiamedia.com.