Siebert Financial Corp. (NASDAQ: SIEB) today announced an expanded strategic partnership with Newsmax that will bring Siebert’s financial expertise, brand, and services to the broadcaster’s national audience through dedicated financial programming and a long-term advertising campaign.
The expanded partnership reflects a shared focus on delivering relevant financial and business content across television and digital media, while strengthening Siebert’s brand visibility and national audience reach. As part of the initiative, Siebert professionals will appear in a dedicated financial segment on American Agenda, providing viewers with timely insight on the markets, the economy, wealth planning, corporate finance, and other key investment themes.
In addition, Siebert has launched a long-term national advertising campaign across Newsmax and Newsmax 2, with a large-scale investment. The campaign is expected to support brand awareness and product marketing initiatives as the relationship between the companies continues to grow.
“This partnership gives us a strong national platform to showcase the depth of Siebert’s expertise and expand awareness of our brand and capabilities,” said John J. Gebbia, CEO of Siebert Financial. “By bringing our professionals into regular financial programming and aligning that presence with a broader advertising campaign, we are creating a more direct and consistent way to engage audiences at scale.”
“We are pleased to expand our relationship with Siebert through this strategic media and advertising initiative,” said Chris Ruddy, CEO of Newsmax. “Newsmax has been a customer of Siebert and we believe they bring trusted financial expertise and a respected brand to our platform.”
Both companies said the expanded initiative reflects the continued growth of their relationship and creates a foundation for future collaboration across financial programming, advertising, and broader market awareness efforts.
See full press release here.