Siebert announced the launch of Siebert.Pro, a new division and trading platform built for active, self-directed investors. The rollout follows a closed beta with a select group of active self-directed investors, whose feedback shaped key features.
The Siebert.Pro mission is to give experienced retail traders their voice back, with flexible tools and high-touch support from market-seasoned relationship managers. An initial promotional campaign will help early adopters get started on the new experience.
The division is led by Joseph Corso, Senior Managing Director, who previously held leadership roles at Morgan Stanley and E*TRADE. “Active traders told us what they want: speed, control, and experts who pick up the phone and focus on the customer’s needs,” said Corso. "At Siebert.Pro, we believe in self-directed retail traders supported by experienced and dedicated relationship managers. Nobody understands their portfolios better than active traders; our approach lets them manage their wealth on their terms.”
Siebert.Pro provides a customizable interface across devices, with flexible tools for equity and option traders, and a common-sense approach to customer risk management, all backed by expert support. Pricing for Siebert.Pro customers includes $0 commissions on U.S. exchange-listed stocks during regular market hours, competitive options fees and margin rates, with preferred rates for qualifying balances of $1 million and above.
“Our strategy is simple: invest in new customer verticals where we can add real value. ,” said David Gebbia, Principal at Siebert. “Sophisticated self-directed traders need advanced tools and service from people who understand their strategies. Siebert.Pro does exactly that and opens the door to a growing segment."
“Siebert will keep building across diversified client segments and back it with modern technology,” said John J. Gebbia, CEO of Siebert Financial. “Siebert.Pro sits on flexible platforms, integrates into our broader ecosystem, and reflects the same service culture our clients expect across the firm.”
Learn more at siebert.com/siebert-pro.