Honoring Veterans Day at the New York Stock Exchange

This Veterans Day was one to remember as Siebert joined Academy Asset Management at the New York Stock Exchange to celebrate service, leadership, and the shared mission of financial empowerment for all.

The day marked not only a national moment of gratitude but also the launch of a strategic partnership between Siebert.Valor and the Academy Veteran Bond ETF (VETZ), an initiative designed to expand veteran-focused investment solutions, financial literacy, and media storytelling that uplifts U.S. service members, veterans, and their families.

Through this collaboration, Siebert will include Academy’s Veteran Bond ETF (NYSE: VETZ) in its newly launched Patriot Portfolio and make targeted allocations across select advisory and investment programs. Together, both firms will also develop co-branded education and media initiatives, including the veteran-focused podcast Tactical Wealth, and explore new storytelling projects spotlighting veteran-owned companies connected to VETZ.

Throughout the day, Siebert’s leadership also appeared on national broadcasts to discuss market insights and the importance of veteran inclusion in finance.

Mark Malek, Chief Investment Officer at Siebert, appeared on Mornings with Maria and Fintech.TV to share insights on how government policy and market dynamics impact households and investors.

Kaj Larsen, Head of Military Investing & Communications, joined NYSE TV Live with Kristen Scholer to discuss the financial pressures faced by military families and the importance of access to financial education and opportunity.

The day wrapped up in the NYSE Closing Bell ceremony, where Siebert and Academy stood side by sidem commemorating both Academy’s milestone of $1 billion in assets under management and a partnership rooted in shared values of service, opportunity, and empowerment.

As Academy Asset Management, the first post-9/11 veteran-owned and operated asset manager, continues to lead with purpose, Siebert is proud to stand alongside them, advancing the mission to help veterans build lasting wealth, leadership, and legacy beyond their military careers.

This Veterans Day was more than a commemoration, it was a reaffirmation of our shared belief that those who serve our country deserve every opportunity to achieve financial freedom.

Stay up to date on our latest initiatives at siebert.com/valor.