Next Gen, Next Level: Junior Tuihalamaka Joins Generation Wealth

We’re thrilled to welcome Niuafe “Junior” Tuihalamaka to Generation Wealth. A rising star at Notre Dame and a standout linebacker with the mindset, values, and vision we believe in. Junior represents the next generation of athletes who are not only committed to excellence on the field, but also focused on building something that lasts far beyond game day. And that’s exactly what Generation Wealth is all about: empowering rising athletes with the tools, knowledge, and mindset to secure their future now.

At Siebert, we believe that greatness begins with vision, and Junior brings a powerful one. As the first in his family to go to college, he’s driven by legacy, anchored in purpose, and motivated by something bigger than himself. “Everything I do, I do it for them,” he says, referring to the family and culture that shaped him. Junior’s story is rooted in breaking barriers and building a future for the ones he loves most.

From his early days growing up in California to becoming one of the top defensive recruits in the country, Junior has never lost sight of what matters most. He’s grounded in faith, focused on growth, and deeply aware of the bigger picture. From early mornings in the weight room to hard-earned accolades on the field, Junior has never let up. But what makes him truly stand out is his commitment to growth beyond the game, learning about financial planning, embracing leadership, and preparing for a future where he thrives on and off the field.

That’s why this partnership fits so naturally within the Generation Wealth initiative. We created this campaign to support athletes like Junior who are ready to take control of their stories—not just as players, but as future investors, business owners, and legacy builders.

This partnership is about more than endorsement, it’s about empowerment. At Siebert, we support athletes like Junior who  closely with rising athletes like Junior to take control of their stories, help them navigate NIL opportunities, understand the value of financial literacy, and make smart decisions early in their careers, and that way create Generation Wealth.  

Junior is part of a generation of athletes who are redefining what it means to succeed, not just in their sport, but in life. They’re building wealth, launching brands, giving back to their communities, and setting the tone for what’s possible. And with each step, they’re changing the narrative for the better.

Richie Gebbia, Co-CEO at Muriel Siebert, LLC, shared:

“What stands out about Junior isn’t just his physical talent, it’s his mindset. He’s grounded, mature, and already thinking about his future beyond football. He wants to do things the right way, for his family, for his culture, and for himself. That’s exactly the kind of purpose-driven leadership we’re proud to support.”

Every athlete’s journey is different, but the challenges are real: navigating sudden income, understanding financial systems, and preparing for life after sports. Through Generation Wealth, we give young athletes a playbook for the bigger picture, teaching them how to turn short-term opportunity into long-term success.

We’re honored to be a part of Junior’s journey, and we can’t wait to see where it leads. Whether it’s game day or a long-term goal, we’re here to make sure he’s equipped with the tools, education, and resources he needs to thrive.

Follow along as we continue partnering with athletes, artists, and entrepreneurs who are writing their own futures, and redefining what it means to win.

To learn more about Generation Wealth, click here.