Siebert Financial Deepens Tech Strategy with FusionIQ Investment

Siebert customers to utilize expanded tech offering.

This move aligns with Siebert’s broader strategy to prioritize technology investment and forge strategic alliances to better serve its clients. The partnership enables Siebert to offer modular digital solutions that include hybrid advice, self-directed investing, and multi-custodian integration.

“This partnership marks a pivotal step in reshaping our digital footprint,” said John J. Gebbia, Chief Executive Officer of Siebert Financial Corp. “It’s an investment that is positioning Siebert as a digital-first partner for the next generation of investors.”

“We’re thrilled to integrate FusionIQ’s leading digital wealth management solutions with Siebert’s client offerings,” said John Kimbro, CTO of FusionIQ. “This partnership supports our shared mission to deliver financial freedom to everyone—through intuitive, scalable tools that meet each investor’s unique needs.”

“Our partnership with Siebert Financial Corp. reflects a shared vision for the future of wealth management and investing tools—one that is inclusive, digital, and built for the next generation of investors,” said Eric Noll, CEO of FusionIQ. “With their forward-looking leadership and deep client relationships, Siebert is uniquely positioned to help us expand access to modern investing solutions. This is just the beginning—together, we’ll continue to broaden our reach, enhance our offerings, and redefine how wealth is built and managed in a digital-first world.”

John M. Gebbia, Co-CEO of Muriel Siebert & Co. LLC, added, “We’re thrilled to integrate FusionIQ’s award-winning platform with Siebert. This collaboration accelerates our commitment to delivering personalized, tech-driven experiences to our client base. Our goal is clear: empower clients with tools that reflect today’s expectations and tomorrow’s ambitions.”

Read the full Press Release here.