How We Use AI at Siebert: A Tool for People, Not a Replacement for Them

Siebert CMO Stefano Marrone was recently featured in ‘The Drum’ on how forward-thinking companies are embracing AI to expand their teams, not shrink them.

There is a familiar story being told about AI right now: automate everything, reduce headcount, cut costs. It is a narrative that has made a lot of people anxious, and understandably so.

We have a different story to tell. This week, our CMO Stefano Marrone was featured in The Drum, one of the leading publications covering marketing and media, in a piece exploring why smart companies are actually hiring more in the age of AI. His perspective reflects exactly how we think about the technology here at Siebert.

In financial services, every piece of content carries weight. Communications need to be precise, compliant, and still feel relevant and human. That is a difficult balance to strike, especially at scale.

We brought AI into our workflow early, not as an afterthought. It drafts early versions of communications, checks language against SEC and FINRA guidance, and flags anything that might raise a concern. It is also trained on our own history: past approvals, disclaimers, and brand language are all built into the system. The result is fewer mistakes, fewer rewrites, and less back-and-forth between teams.

“Implementing AI has become a key pillar of our strategy, using it to support with mundane tasks, data crunching, and compliance, not to replace creative thinking and strategic decision-making.”

— Stefano Marrone, CMO, Siebert Financial

Creativity and compliance rarely speak the same language. We have been intentional about using AI as the translator between the two.

Critically, AI does not make approvals. It does not replace human reviewers. Nothing moves forward without sign-off. Every output is reviewed by a person. That guardrail is not incidental to how we use AI. It is central to it.

This approach is what allows our team to move faster without sacrificing the rigor that our clients and regulators expect from us.

The headline finding of The Drum piece is one we have experienced firsthand: companies that adopt AI thoughtfully tend to expand their teams, not reduce them. When the technology absorbs repetitive work, it creates space for people to do more meaningful work. That is not a talking point. It is what we are living.

“We are not planning any layoffs; in fact, our team is expanding, proactively implementing AI in our workflows for maximum impact.”

— Stefano Marrone, CMO, Siebert Financial

The lesson we keep coming back to is straightforward: technology improves outcomes not by speeding up the final step, but by reshaping how work is structured from the beginning. When AI is given the right role, people are freed to focus on what they are actually best at: strategy, judgment, relationships, and the kind of creative thinking no model can replicate.

We are proud that Siebert’s approach was recognized in The Drum as an example of how this can be done responsibly and effectively. It reflects a commitment we take seriously: to build a firm that uses every tool available to serve our clients better, while keeping the humans who make that possible firmly in the picture.

You can read the full article in The Drum here