Gebbia Media Acquires Big Machine Rock, Expanding Investment in Rock Music

Strategic Acquisition Builds on Siebert's Growing Entertainment Portfolio and Gebbia Media's Artist-Centric Vision

NASHVILLE, Tenn. , May 28, 2025 /PRNewswire/ -- Gebbia Media, a subsidiary of Siebert Financial Corp. (Nasdaq: SIEB), has acquired Big Machine Rock, the genre-defying rock imprint of Big Machine Label Group that has played a key role in shaping the future of modern rock. The acquisition marks a bold new chapter in Gebbia Media's rapid ascent within the music and media industries, where it is focused on building an artist-first platform that blends creative storytelling with strategic investment. Big Machine Rock's current roster includes Daughtry, Badflower, Sammy Hagar , Olive Vox, and Ryan Perdz, among others.

"Growing up with incredible music by iconic artists like Led Zeppelin, Van Halen , and The Doors, I recognize the importance of bringing rock to a new generation of listeners and fans, who are ready to embrace it," says David Gebbia , CEO of Gebbia Media. "Big Machine Rock embodies the Gebbia Media approach: bold, cross-generational, and deeply in touch with the culture. This acquisition allows us to further our mission of empowering artists through investment in robust catalogs and cross-platform expansion."

GM Heather Luke-Husong has led the label's all-female team to achieve multiple No. 1 singles and Platinum-certified records in just a few years, making the indie-spirited imprint one of the most exciting labels to watch in the rock space.

Big Machine Rock has become a home for dynamic, genre-defiant acts whose influences stretch beyond traditional rock into country, alt, and metal, earning praise for its innovative approach and fiercely loyal artist base. Under Gebbia Media's leadership, the label will prioritize artist development, immersive storytelling, and cross-platform visibility, meeting fans where they are: onstage, online, and embedded in culture.

"This acquisition marks another step in Siebert's commitment to innovating at the intersection of Finance and Culture. By bringing Big Machine Rock into the Gebbia Media portfolio, we're aligning visionary talent with the resources and stability of a diversified financial platform, ensuring long-term growth and cultural impact," says  John J Gebbia, CEO of Siebert Financial.

The move follows Siebert's strategic partnership with GAMMA and L.A. Reid LLC for the breakout group SIMIEN, building on Gebbia Media's growing partnership with global artist and entrepreneur Akon.

As part of the agreement, Scott Borchetta, founder of Big Machine Label Group, will continue to oversee operations and join the advisory board of Siebert Financial, parent company of Gebbia Media. Borchetta's track record guiding dozens of top selling artists such as Riley Green , Thomas Rhett , Reba, Mötley Crüe, Garth Brooks , Dolly Parton , Carly Pearce , Taylor Swift, Sheryl Crow, Florida Georgia Line and so many more, brings immediate strategic depth to Siebert's expansion into media and entertainment, making him an invaluable addition to its advisory board.

Artists currently signed to Big Machine Rock will remain part of the label's roster and will benefit from expanded resources, promotional capabilities, and global reach.

About Gebbia Media
Gebbia Media is an artist-first entertainment company focused on the development and promotion of music and sports talent, catalog acquisition, and bold storytelling across film, television, podcasts, and digital media. As a subsidiary of Siebert Financial Corp. (Nasdaq: SIEB), Gebbia Media also functions as the in-house production and marketing agency for Siebert and its subsidiaries, creating branded content, advertising strategies, and social media campaigns.

Driven by the belief that creativity, raw talent, and commercial acumen can birth extraordinary storytelling, Gebbia Media is building a premier media company rooted in cultural impact and financial strategy. By fusing compelling content with financial infrastructure, the company is redefining how audiences are engaged, enhancing financial literacy, expanding market reach, and unlocking new monetization opportunities across platforms. Gebbia Media's operations span music, sports, and entertainment, creating powerful synergies between culture and commerce within Siebert's broader ecosystem.