A new face to a lasting legacy - the siebert rebrand journey

Change is a constant in this life. While staying relevant and authentic to one’s core values can be challenging, they present a unique opportunity to grow and thrive. At Siebert, we believe our brand’s great strength lies in its adaptability while remaining rooted in foundational principles. Our recent rebrand represents a significant milestone in Siebert’s journey—a revitalization that honors the past while positioning us and our clients for a future of empowerment and financial freedom. 

Why Rebrand?

A New Website to Better Serve Our Customers
Innovation is making bold new strides every day. We recognized that our online presence must reflect our dedication to this and our clients. Our new website offers a more intuitive user experience, with streamlined navigation and enhanced features designed to make financial journeys smoother and more informative.

“This rebrand is not just about a new look; it’s about a renewed commitment to our clients,” says Principal David Gebbia. “We’ve always prided ourselves on being pioneers, and our new branding reflects our commitment to innovation and relevance in today’s financial landscape.”

Honoring Muriel Siebert’s Legacy

Muriel F. “Mickie” Siebert, the founder of our firm, broke barriers and blazed a trail in the world of finance. Her fearless pursuit of her dreams was driven not just by personal ambition but by a profound sense of responsibility to embolden others. This pioneering ethos is at the core of our rebrand.

“Honoring Muriel Siebert’s legacy while embracing modernity was a delicate balance,” shares Principal Richard Gebbia. “Our new brand identity does just that, ensuring we remain a trusted partner for those seeking financial freedom.” We are particularly focused on celebrating Muriel Siebert’s legacy as we appeal to the next generation of investors, blending her timeless values with the latest technological advancements to create a bridge between past achievements and future opportunities.

Our new identity brings Muriel Siebert’s legacy to the forefront, honoring her achievements and continuing her mission. We’ve revisited our roots to ensure that her values of determination, empowerment, and financial independence stay integral to everything we do.

A New Vision and Mission

With the rebrand, we’ve crystallized our vision and mission to reflect Muriel Siebert’s impact and align with our future aspirations:

• Vision: Financial freedom for Everyone

• Mission: Following in Muriel Siebert’s footsteps, we empower every person who comes through our door to seize their dreams.

Our aim is to be more than a financial service provider; we strive to be a partner in your journey toward financial empowerment. This vision and mission guide every aspect of our rebrand and shape the way we engage with you.

New Brand Guidelines

Our new brand guidelines reflect a refreshed focus, shifting our tone to be more empowering, inclusive, and aspirational. We aim for our communication to feel like a knowledgeable friend—supportive, encouraging, and dedicated to helping you reach your financial goals.

“The journey to rebrand Siebert was both challenging and rewarding,” says Marketing Director Lacey Hatton. “We wanted to retain the spirit of our founder while updating our visual look and tone of voice to provide services to new customer segments, especially GenZ, military and veterans, athletes, and artists. It’s about making financial empowerment accessible to all.”

We’re here to boost your confidence and equip you with the tools and insights needed for informed financial decisions. Our belief is that financial freedom should be within everyone's reach, so our services are crafted to cater to a wide range of needs. Inspired by figures like Muriel Siebert, we encourage you to pursue your dreams and trust in your potential. We're committed to supporting you at every step along the way.

“We meticulously crafted a brand that bridges the legacy of Muriel Siebert with the needs of today’s diverse clientele,” adds Fractional CMO Stefano Marrone. “Our new identity speaks to everyone who aspires to financial freedom, ensuring our message resonates across generations.”

“Rebranding is a strategic imperative for us,” explains Monte Traficante, Chief Strategy Officer. “It enables us to launch new initiatives and reach new customer segments. By aligning our brand with modern expectations, we can effectively communicate our value and expand our impact.”

What’s Next?

As we move forward, we’re excited to continue serving you with renewed energy and focus. Our rebrand is more than aesthetics; it’s a commitment to uphold the values that Muriel Siebert instilled in our firm and to provide you with an exceptional experience. With more technological advances on the horizon, we're enhancing how we deliver insights and personalized recommendations, ensuring you receive timely and relevant information to guide your financial decisions.

We invite you to explore our new website and engage with our updated resources and tools. Join us as we embark on this new chapter. Thank you for being a part of the Siebert family. Here’s to a future where financial freedom is not just a goal but a reality for everyone.